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Print Ad - Click Heating and Air Conditioning - Spec Ad
Copywriting - Print Ad - Click Heating and Air Conditioning - Spec Ad
Print ad for a local company to insert into a quarterly ad packet sent to neighborhoods within their service boundaries. Ad copy must highlight the company's USP and benefits.
Date
March 2025
Location
El Paso County, Colorado, USA
This project was for a quarterly print ad that is sent within an ad packet envelope. Click Heating and Air Conditioning is one of many HVAC service providers who advertises in this ad packet and is looking to emphasize their unique selling point (USP). The ad packets are sent to neighborhoods throughout El Paso County, Colorado, which has at least four military bases within its boundaries.
Project: Print ad with seasonal sale
Target Audience: Homeowners who enjoy comfortable temperatures and good air quality inside. Homeowners who need HVAC system maintenance or upgrades.
Objectives:
- Highlight the military, senior, and first responder discounts, as well as 0% financing.
- Showcase their small business reliability, service, professionalism, "price that can’t be beat", and 5-star Google reviews.
- Provide compelling Summer 2025 new customer sale coupons on one side of the print ad.
- Mention their mascot, Loki the Labradoodle.
Tone:
- Professional
- Neighborly
- Knowledgeable
- Helpful
- Friendly
- Promotional
